better BRANDING

BRANDING

Since 1955, if it can be sold at retail, we’ve probably helped to sell it— from financial advice to faucets, from hardware to high fashion, from home remedies to home fries. We call our proven expertise and approach betterBranding™.

We create innovative, integrated marketing communications that spark immediate traffic and sales while building long term brand value. We don’t rely on price and discounts—our promotions are keyed to consumer emotions and life’s occasions. And, we do it all with one powerful campaign and one budget.

We get involved in every aspect of the business — from helping our clients re-invent the brand experience with the industry’s top-rated loyalty program, to new store formats informed by Behavioral Economics principles and tech tools. It’s how we bring loyalists back again and again while driving in a steady stream of new customers, ready to become fans

We bring a passion for retail we’re confident you won’t find matched anywhere else, and we’re masters of every detail of retail…moving quickly and nimbly to translate brand experiences to the store level and customize for local markets.

BRANDING DONE BETTER

The Marketing Agency is teaming with a group of Saskatchewan businesses to introduce The “Get Business Done Better” campaign to support local business marketing program.

Our Saskatchewan marketing agency developed the overall campaign strategy, TV, radio and social media elements, while the Saskatchewan creative agency handled the digital display portion of the campaign. The local advertising agency was responsible for media buying and handled the PR.

← better MULTICULTURAL

better CRM →

knowl(edge)

better STRATEGY
Our research team offers a broad range of experience in all areas of qualitative and quantitative research across market segments, including consumer general market, multicultural markets and B2B.
better MARKETING
With our strong retail heritage as well as our work for top national brands across categories, we understand how to build effective programs that work equally well for the retailer and the CPG brand.
better PUBLIC RELATIONS
Our full-service public relations unit is totally integrated—not an outside silo. This results in more strategically-focused initiatives and a faster, bigger impact on sales.
better DIGITAL MEDIA
What sets our digital media team apart from other digital media players is its full integration into the broader brand planning process. The digital space is constantly evolving, and consumers are evolving their behaviors along with it.
better ANALYTICS
You can’t work in the retail industry for as long as we have without forming an addiction to fast data. We offer a wide range of modeling and analytical tools that play a pivotal role in our strategy, engagement planning and evaluation processes.
better CRM
Our integrated customer relationship management (CRM) and direct marketing solutions drive long-term customer retention, loyalty and lifetime value. Our multi-channel approach, founded in consumer insights and driven by actionable customer data.
better BRANDING
We create innovative, integrated marketing communications that spark immediate traffic and sales while building long term brand value. We bring a passion for retail we’re confident you won’t find matched anywhere else.
better MULTICULTURAL
Our unique philosophy encompasses a larger view of marketing communications beyond just language. We create ideas that move people through cultural relevance and flawless execution.
better SOCIAL
We see social as an ever-growing opportunity to address our clients’ business challenges. You won’t find us talking about a social strategy that’s separate from the brand strategy.
better MEDIA
Whenever we take over media for a client, we deliver not only immediate savings but also greater value and ROAS. Every media plan we create must move our targets from awareness to choice to passionate advocacy— and do it in record speed.