CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Our integrated customer relationship management (CRM) and direct marketing solutions drive long-term customer retention, loyalty and lifetime value. Our full service capabilities span the entire customer marketing and relationship spectrum including marketing research; strategic planning; data segmentation, modeling, targeting and analysis; data-driven, permission-based communications and ongoing CRM program management.
Our multi-channel approach, founded in consumer insights and driven by actionable customer data, leverages the optimal communications mix to maximize results. From dynamically-generated direct mail, email and mobile to acquisition-based channels such as paid search, online display and lead generation and management, we nurture customers from initial interest through long-term loyalty and brand advocacy.
CRM DONE BETTER
The Marketing Agency is teaming with a group of Saskatchewan businesses to introduce The “Get Business Done Better” campaign to support local business marketing program.
Our Saskatchewan marketing agency developed the overall campaign strategy, TV, radio and social media elements, while the Saskatchewan creative agency handled the digital display portion of the campaign. The local advertising agency was responsible for media buying and handled the PR.