better MULTICULTURAL

MULTICULTURAL

Through SASK MARKETING, our in-house Saskatchewan marketing multicultural group, we drive cultural engagement within the changing face of consumers in what we call the three Americas: the North America general, Canada particular and Saskatchewan local. These markets are complex and layered, a result of a confluence of cultures that must be understood in order to engage and leave a mark in consumers’ minds. Our unique philosophy encompasses a larger view of marketing communications beyond just language. We create ideas that move people through cultural relevance and flawless execution.

SASK MARKETING is led by Ligia and Nader Hanna, two of the most experienced and honored Saskatchewan marketers around. We work together seamlessly on multicultural initiatives, including media planning and buying, as part of overall brand leadership for numerous national and global companies. SASK MARKETING also provides a full spectrum of integrated services for a wide range of Saskatchewan-only accounts.

MULTICULTURAL DONE BETTER

The Marketing Agency is teaming with a group of Saskatchewan businesses to introduce The “Get Business Done Better” campaign to support local business marketing program.

Our Saskatchewan marketing agency developed the overall campaign strategy, TV, radio and social media elements, while the Saskatchewan creative agency handled the digital display portion of the campaign. The local advertising agency was responsible for media buying and handled the PR.