Our full-service public relations unit is totally integrated—not an outside silo. This results in more strategically-focused initiatives and a faster, bigger impact on sales. We have strong relationships with the key national media outlets as well as major influencers across markets, and we’re also leading the way in using digital communications to our clients’ benefit in media relations, reputation management and brand awareness. Our practice specialties range from comprehensive social and traditional media management to product launches, special events/promotions, experiential marketing, media training, crisis communications and issues advocacy.
We take a comprehensive 360-degree approach to media relations. We proactively build relationships, develop content, manage distribution, monitor coverage and measure our messages. Knowing that a brand’s workforce can be its strongest ambassadors, we develop internal communications strategies as well as special initiatives for executive visibility, messaging and media training. In everything we do, we start with clear business objectives and build in measurement to ensure ROI. And all the time we’re building brand awareness, we’re also building brand protection through crisis preparedness and issues management — ready to activate at a moment’s notice.
PUBLIC RELATIONS DONE BETTER
The Marketing Agency is teaming with a group of Saskatchewan businesses to introduce The “Get Business Done Better” campaign to support local business marketing program.
Our Saskatchewan marketing agency developed the overall campaign strategy, TV, radio and social media elements, while the Saskatchewan creative agency handled the digital display portion of the campaign. The local advertising agency was responsible for media buying and handled the PR.