Content Marketing

CONTENT MARKETING SERVICES

Our Content Marketing Solutions team is a hybrid of results-oriented marketers, writers, and strategists. We’ve done it all, but our sweet spot is helping businesses shine, taking their focal message and story from behind the scenes to the forefront. Are you ready to shine?

Saskatchewan Content Marketing Agency

Local Marketing Services

Real Results from Content Marketing

Is Content Marketing Right for You?

Our agency roots stem from content marketing. We evolved from a traditional agency, but dove in head-first just before the term was just rising to catch on. Why? Not only does it make excellent sense for businesses to share their expertise and publish information that is valuable and attractive for their clients and prospects, but it works. How do our experts know? Well, You’re reading this right now.

Content Marketing Services

  1. Content Strategy: Just like you wouldn’t establish a business without a plan, employing content marketing tactics without a strategy will unquestionably cause cracks in the foundation (and possible walls to crumble). The Content Marketing Institute states that only 32% of B2B Businesses hold a documented content strategy. Generating a content strategy before creating one word of content secures that your content reaches moreover resonates with your target audience. We assist you to define measurable goals and design a plan that includes SEO strategy, appropriate channels, a solid editorial calendar and align resources required for the overall marketing success.
  2. Content Development: One thing that distinguishes our agency is that all of the content we create is written by our team of in-house editors. We do not outsource to content development firms with copious freelancers, and we firmly believe content isn’t a commodity that can be requested by the title, like ordering off a menu. Great content also has a significant impression on your brand’s SEO and inbound lead generation.
  3. Content Marketing Results: Analyses show that only 40% of the leading effective marketers are successful at tracking ROI. We top into this 40%. We produce content with a purpose that always complements your company goals. Through compelling dashboards, content measurement tools and real-time reports, we secure your marketing plan, SEO strategy and aligned content and inbound marketing tactics are performing their best.

How do we determine your content ROI?

  • Constant evaluation of your Traffic Analytics (blog success, site visits, page visits, keyword progress, engagement, etc.)
  • Extensive review of your ROI (leads generated, customer conversions, sales)
  • Clear Report on Findings (analyze results and evaluate success)

CONTENT MARKETING DONE BETTER

The Marketing Agency is teaming with a group of Saskatchewan businesses to introduce The “Get Business Done Better” campaign to support local business marketing program.

Our Saskatchewan marketing agency developed the overall campaign strategy, TV, radio and social media elements, while the Saskatchewan creative agency handled the digital display portion of the campaign. The local advertising agency was responsible for media buying and handled the PR.