PAY PER CLICK (PPC) SERVICES
Our pay-per-click marketing (PPC) solutions, we can help boost your online referrals to the next level. We customize strategy and tailor marketing campaigns to your needs.
Saskatchewan Pay Per Click (PPC) Agency
Local Marketing Services
What you can expect from our PPC Management
Paid search marketing is one of the quickest and hugely controllable ways to get your brand in front of digital consumers who are searching for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.
We provide a PPC Management Service across Saskatchewan for our clients—employing the knowledge and experience of our accredited professionals, we fully manage, regularly optimize and continually monitor the status of your campaigns to ensure substantial improvements.
Why PPC Management?
PPC, or Pay–Per–Click, is a model employed to direct traffic to your website through search advertisements on relevant websites and directories. PPC campaigns usually demand precise and constant monitoring and management due to the various factors involved, such as click–through rate and returned quality score; mismanagement can cause inefficient ads as well as ill-usage of the budget that ends in a money drain. With proper management, PPC can be a highly efficient model in providing a steady influx of potential clients interested in your business, product or service, as well as increasing the online exposure of your brand.
Professionally managed PPC Campaigns
We provide full-time PPC management solutions to our customers utilizing Google’s Third Party Agencies program—meaning accurate monitoring of daily PPC budget spent, click–through rates, quality scores, and all relevant information. We conduct extensive research concerning every relevant industry, keywords, and competitions prior to starting any campaign to gain a full perception of the business situation and needs. Then we analyze all data and refine the strategy to ensure that your Pay Per Click campaign is operating at its maximum potential, all measured through various indicators such as any decrease in bounce rate or the increase in quality score or conversion rate. Our continuous tracking allows our customers to have a precise overview of the campaign’s progress, and all changes we take to improve overall effectiveness.
- PPC Strategy: To tailor a PPC campaign that’s best for your business, we will get to know your brand, industry sector, competitors and USP’s. Next, we work with you to develop a sound strategy aiming to deliver the maximum returns.
- Implementation: We will work to fulfill that strategy by crafting out any existing campaigns or setting accounts at new networks. It’s essential to us that you own the accounts.
- Keywords: We’ll ensure you’re targeting the most appropriate sets of keywords and not wasting budget. We utilize sophisticated techniques ensuring you cover the entire search landscape while avoiding the ranges which aren’t relevant to your business.
- Ad-copy Writing: We ensure selected adverts are tightly focused on the precise ad group’s keywords and pointing back to unique landing pages on your website; with a clear call to action. With continuous testing, we can be sure you’re achieving the right traffic at the lowest possible cost you could pay.
- Ad Extensions: Ad extensions have matured as a vital part of the PPC arsenal. Ad extensions transform your adtext and allow business the chance to stand out, over all competitors. If you’re not utilizing ad extensions in today’s Pay-Per-Click bid landscape, then you’re missing a trick.
- Shopping Ads: We’ll assist business set up, manage and optimize all shopping campaigns and product listing ads to promote your inventory. Our experience allows us to ensure the right product shows for the right keywords.
- Tracking: Without the proper data, optimizing a Pay Per Click campaign would just be a shot in the dark. Therfore, the first things we do is to ensure all tracking are structured accurately, returning all the data necessary to optimize the accounts.
- PPC Optimisation: The Ongoing optimization will continuously refine and focus the campaign toward pushing PPC performance boundaries. Special attention to detail is the key; Any slightly higher click through rate in the Ad group, a somewhat lower CPC on keyword – it all adds up to deliver a massive ROI difference.
- Reporting: We produce reports which render meaningful insight into what’s occurring with your PPC campaign. Everything we’ve been working on, all we’ve seen your competitors performing and how your paid search campaign is performing against each key metrics.
Our team has had the experience handling PPC campaigns for small local companies, as well as multiple million–dollar corporations—giving us prime experience and versatility needed to make your Pay Per Click campaign a success, no matter the scale.
PAY PER CLICK (PPC) DONE BETTER
The Marketing Agency is teaming with a group of Saskatchewan businesses to introduce The “Get Business Done Better” campaign to support local business marketing program.
Our Saskatchewan marketing agency developed the overall campaign strategy, TV, radio and social media elements, while the Saskatchewan creative agency handled the digital display portion of the campaign. The local advertising agency was responsible for media buying and handled the PR.